Plastic Transition

Our plastic is the portal out of old grey ways and into a new world of deep green regenerative living.

Plastic transition is the key to our shift from sustaining the Petro-Capital economy to the regeneration of the Biosphere.

From climate change to deforestation to plastic pollution all our ecological crises today have a common root in our petro-capital economy– the way our money and energy is powered by burning of fossil fuels.  Which makes plastic unique.   It is the only crises we can touch– and through it, slow down the petro-capital system behind it all.

Because we all use it, plastic provides a unique opportunity for collective action.  Our every plastic choice, from purchasing to disposing, results in factories spinning, trucks transporting, and oil refined– or, not. What we do with our plastic, as it spins or slows the petro-capital system, has ecological consequences that echo on.

Our daily plastic enables us to make small yet meaningful choices to reduce our participation in the petro-capital economy. But even more important, our plastic gives us the chance to apply regenerative principles here and now.  Inspired by the Earth’s ways of greening, we can transition from plastic and the petro-capital behind it.

This transition is the goal of ecobricking. It is a shift from the greying impacts of industrial participation to what we call regenerative living— where our living has a deep green impact.

From Zero Waste to Regenerative Living

Imagine a world where the very way we live is steadily enriching the ecosystems around us.

Imagine if just by running our enterprises and households, the result was the removal of plastic from the oceans and the regeneration of forests.   Reducing our processes that harm and pollute an important first step.  However, even more important is increasing the ways in which we contribute to the greening of the biosphere.  The Earth, has given us a great example over the last billion years on how to do this of subtracting  and sequestering carbon out of the biosphere to make the planet a greener place

Before we were simply focused on reducing our grey impacts (i.e. “reducing footprints”, “zero waste” and “carbon neutral”).  However, guided by  the Earth’s ways, we can instead focus on increasing our green impacts.  In the Ayyew spirit, our green contributions can go many times beyond of our grey.  In this way we can move our households and enterprises into ever greener our harmony with the cycles of life.

This is what we call, regenerative living.

The Green Impact of Ecobricking

Ecobricking follows the Earth’s example in subtracting and sequestering carbon.

Properly made ecobricks have a bottom color, meet density minimums, and are permanently labeled with a block chain serial.

Plastic is made from fossil fuels and is largely carbon.  As our petro-capital plastic slowly spins down, there is much plastic still to come.  Ecobricks are a way that everyone can help secure this plastic, and speed up the spin down.   When we pack our plastic into ecobricks properly, we are effectively sequestering it–  the valuable ecological service of keeping plastic out of the biosphere for the long term.  But there’s more!

Ecobricking also keeps plastic out of industry.  When our used plastic is recycled, dumped, or incinerated, it must be transported and factories must spin.  These processes are energy, capital and carbon intense.  By keeping plastic out of industry we prevent more fossil fuels from being extracted and burned.

Ecobricking also raises our consciousness about the dangers of plastic and the impact of the petro-capital economy.  As we become more aware of these dangers and impacts, the more we move on to greener ways of living.  This in turn prevents future factories from burning fuels and creating more plastics.


Plastic Transition

The process of reducing our plastic generation and increasing our green impacts is what we call  ‘plastic transition’.

While living modern lives it is all but impossible to avoid consuming plastic and CO2 emissions.  As the petro-capital economy spins down, we can do our part by ensuring our green impacts are greater than our grey.

While CO2 subtraction is crucial, it can also be abstract.  Ecobricking, as a form of plastic and carbon sequestration, is clear, tangible and immediate.  Because of plastic’s direct connection to the petro-capital economy, our plastic transition is an important indicator of our larger shift to regenerative living.

When we pack our plastic into ecobricks properly, we are effectively sequestering it– providing the ecological service of keeping it out of the biosphere.  By tracking our plastic generation versus our ecobricking we can track our plastic transition. This is what we call the plastic transition ratio.  It is an important indicator of where we are in our regenerative journeys.

Before we were simply focused on reducing our grey harm (i.e. “reducing footprints”, “zero waste” and “carbon neutral”) by focusing on our green impacts, we can way beyond.   In the Ayyew spirit, our green contributions can go many times beyond of our grey and put us on a journey of cultivating ever greener harmony with the cycles of life around us.

The Global Ecobrick Alliance has developed fomulas, standards and indicators to generate a Plastic Transtion Score on the app.  By comparing our subtraction to additive plastic impacts we measure our transition.







The Household Plastic Transition Score

By comparing a household’s  green and grey impacts we generate a simple score to show plastic transition.

The Global Ecobrick Alliance has developed a Plastic Transition Score to track plastic transition on its platform.  All accounts on GoBrik now allow the generation of a user’s score.  Scores are calculated by household– families or groups of people living under the same roof.

The first step is simple yet crucial: assessing how much plastic one’s household generates!  Afterall, how can we tell if we’re tranisitioning from plastic if we don’t know how much we’re generating in the first place?  GoBrik uses a per capita algorythm to compare your household to your country’s per capita average. Estimate how you compare to others in your country and GoBrik does the rest using per reviewed scientific data.

Alternatively, you can manually track and disclose your household’s plastic generation.

Many ecobrickers do this with a two basket system. Over the course of a month, the plastic that they consume is cleaned, dried and placed in a Weighing basket. At the end of the month, they weigh this plastic, and move it to their Ecobricking Basket. From this basket they grab the plastic for their ecobricks. Meanwhile, they begin the month anew filling the Weighing Basket with their consumption. As the month goes by, they also pay attention to the plastic they give away to others or use outside their home (produced plastic).

Using either a household’s monthly manual or automatic plastic assessment, GoBrik then calculates the net amount of plastic your household has consumed so far into the current year.


GoBrik then compares this to the net weight of a user’s authenticated ecobricks made in that year as well as any offsetting that the user has done.  A similar process is used for companies in the GEA Catalyst program.  Your green impacts are divided by your grey impacts for the year so far.

The resulting Plastic Transition Score is then calculated as a percentage of zero waste.

In otherwords, if you’re generating and ecobricking exactly the same amounts of plastic, then your score is 100 (i.e. 100% of zero waste).  A PTR below 100 shows your household is still putting plastic into the biosphere.  A score above 100 means you are removing plastic from the biosphere.


Authenticated Ecobrick Sequestration

Plastic sequestration enables many exciting ways to have green impacts

We measure the green impact of plastic sequestration in Kg of Authenticated Ecobrick Sequestered Plastic (AES Plastic for short).  While, our lifestyles will always generate grey impacts, by focusing on our green impacts, we can far exceed our additive processes with subtractive ones.  With the help of ecobricks, making the world greener and cleaner is now more accessible than ever.  And we can track it down to the gram.

For households and enterprises there are various ways to genearte AES credit.  The first and simplest way is to ecobrick your plastic.  Once logged and authenticated it will generate credit to your GoBrik accont for the year.

Alternatively  AES Plastic  credits can be purchased from the GEA.  This is called “Plastic Offsetting”.  By purchasing offset credits (tokens that represent plastic that has been sequestered) you can support the deep green work of those sequestrering plastic  and receive credit for a precise amount of plastic.

AES Offset credits can be purchased using regular money or with Brikcoins on the GoBrik platform.

Brikcoins can also be earned in the following ways:

  1. Validating:  Validating that ecobricks have in fact been packed properly is an important part of sequestration.  Through the GoBrik platform, validators can earn Brikcoins for the hard work of reviewing an authenticating.  Brikcoins can be redeemed for the amount of AES plastic they represent.
  2. The GEA Catalyst Program:  Our program for businesses enables you to catalyze ecobrick trainings in your community and receive credits for the ecobricked plastic that results.
  3. Selling Products and Services:  Users can sell their products on the GoBrik store for Brikcoins. Brikcoins can be redeemed for the amount of AES plastic they represent.
  4. Becoming a Trainer:  GEA Trainers can run courses on GoBrik and charge in Brikcoins for registrations. Brikcoins can be redeemed for the amount of AES plastic they represent.

Our Brikcoin & Ecobrick Whitepaper goes into the full mechanics of AES Plastic. 

Plastic Transition for Enterprises

Imagine a world in which all our enterprises, large and small, account for not just their financial expenses and revenues, but also their grey and green ecological impacts.

Plastic transition is key to the mission of enterprises seeking to be green.   As with individuals and households, tracking, accounting and disclosing grey plastic impacts is the first step.  Tracking plastic generation is in particular relevant to companies and organizations that use plastic in their business practices– whether that involves office meals and office supplies, the packaging of products, or the products themselves.

Once an enterprises grey impactas are being accounted for, there are many exciting ways in which enterprises can use green plastic impacts to balance off their grey.

Begining by ecobricking staff plastic consumption, an enterprise can spark the work of reducing its plastic generation.

Enterprises can then work with their local communities to catalyze further ecobricking.  The ecobricking that comes from such catalyzation is a green impact that the Global Ecobrick Alliance attributes as a green offset to companies.

Enterprises can also purchase plastic offset credits which directly correspond to authenticated plastic sequestration.

Over the last five years, the Global Ecobrick Alliance has worked hard to assist enterprises in their plastic transtion.  We’ve worked with multi-national corporations, companies large and small to develop powerful tools for companies to connect with their communities, track their ecobricking and offset their plastic.

Through our GEA Catalyst program and the yearly data of an enterprise’s green and grey impact we generate a yearly Plastic Transition Score.  The GEA is proud to certify for this score for the company’s disclosure of its progress towards plastic transition.

Learn more about the GEA Catalyst Account


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Plastic transition is based on several key regenerative concepts.

Learn more about the core concepts behind Plastic Transition.  Even better, sign up for a GoBrik account and assess your household’s plastic!




Ecobricking enables us to transition from additive impacts on the biosphere (adding more Co2 and more plastic) to subtractive!  In other words, through ecobricking and offsetting we can ensure our lives are making the Earth a greener place. .

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Plastic is By-Product of Petro-Capital Economy

As petroleum has been refined into the fuels that power our economies, the leftovers chemicals are ideal for producing plastics, resulting in an abundance of cheap plastic being produced.

Plastic Sequestration

Ecobricking puts plastic on a safe and secure millennial road out of industry and out of the biosphere.

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Regenerative living is all about moving into ever greener harmony with the cycles of life.

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Circular Design

Plastic transition means moving from linear to circular thinking.

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